At the beginning of 2007, I took part in a competition to design a logo for the 18th Łazarz Days festival (Polish “Dni Łazarza”), an annual event organized in the Poznań neighbourhood Łazarz . At that time, I had no idea that 4 years later this project would help me to start a very fruitful co-operation with the Kiwigroup agency, whose headquarters were at Matejki Street, in the Łazarz area.
I designed a typographic logo in which I combined the number “18” with the name of the event, forming an original shape. I came second in the competition, a project with two balloons forming the number “8” won …. And yet, thanks to the publication of my project in the event portfolio, a few years later Jarek, the vice-president of Kiwigroup, contacted me. Since 2011, I have regularly visited Łazarz, and Poznań is like a second home to me.