“Z kwiatka na kwiatek” [in English: “From one flower to another”] was a program promoting active recreation in Poland’s Noteć Forest. Thanks to EU subsidies, dozens of kilometres of cycling and Nordic walking routes were marked out. I created a logo and visual identification for this program.
My chosen design was a graphic symbol that develops the metaphor “From one flower to another” – it is a bee made of geometrical figures resembling flower petals. These petals, arranged in lines, also became a graphic motif for marketing materials.
Wielkopolskie Centrum Nordic Walking / Kiwigroup