Lech Poznań Business Club was a pioneer project which aimed to open up the club to the business community. In 2011, I was entrusted by the Kiwigroup agency to create a graphic sign of the organization. From among several proposals, a wings symbol (a symbol of the club) was selected, with a curve cut out from the bottom resembling an economic chart.
A few years later, LPBC was renamed “Lech Biznes” and the identification crest continued to be used.
Kiwigroup / Lech Poznan Business Club