Most of the projects that I implement are focused on the future. Branding draws from the past, but, by using contemporary forms, it aims to enable the customer to develop their brand. “Biały Orzeł” (“White Eagle”), however, is a brand focused on the past, i.e. it builds its message on the basis of Polish national achievements and its symbols.
The company produces patriotic clothing and runs an educational website about the history of Poland. The initiative seemed worthy of my support, therefore I designed a logo and basic identification elements for the “White Eagle”.