Z KWIATKA NA KWIATEK
A new logo for the program promoting active life in Puszcza Notecka.
logo design,nordic walking tours,branding,tourism
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Z kwiatka na kwiatek logo brandng

Z KWIATKA NA KWIATEK

“Z kwiatka na kwiatek” [in English: “From one flower to another”] was a program promoting active recreation in Poland’s Noteć Forest. Thanks to EU subsidies, dozens of kilometres of cycling and Nordic walking routes were marked out. I created a logo and visual identification for this program.

My chosen design was a graphic symbol that develops the metaphor “From one flower to another” – it is a bee made of geometrical figures resembling flower petals. These petals, arranged in lines, also became a graphic motif for marketing materials.

YEAR

2013

CLIENT

Wielkopolskie Centrum Nordic Walking / Kiwigroup

Tags
Key visual, Logo design, Polish Quality, Tourism