THE ‚IKS’ CLUB
Portfolio Kuby Malickiego, projektanta logo i systemów identyfikacji wizualnej.
logo design,branding,sport club,innovative
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Logo branding "The IKS Club"

THE ‚IKS’ CLUB

The community project “Innovative Sport Club” [Polish – Innowacyjny Klub Sportowy’ = IKS], was aimed at popularizing the marketing activities of sports clubs. It was implemented by the Kiwigroup Agency under the patronage of PGNiG.

Logo branding "The IKS Club"

As part of my cooperation with the Poznań agency, I prepared a model branding of the “IKS Club” and the layout of this publication, which was a kind of marketing guide for sports organizations. I also wrote a chapter about branding for this guide.

THE LOGO OF THE ‘IKS’ CLUB

Creating an emblem for a virtual club was quite a challenge. I decided on a symbolic-typographical composition, arranging the letters of the acronym and a slanted sash (commonly used in sports design) in the shape of an “X” figure.

Logo branding "The IKS Club"

MARKETING HANDBOOK

Jarek Żubka from Kiwigroup was responsible for the content of the guide. I was given a lot of freedom regarding the draft version of the guide (in a later version the cover featured the PGNiG logo and a photo of a handball player). I also arranged the layout  of the publication and prepared it for printing.

Logo branding "The IKS Club"

Logo branding "The IKS Club"

Logo branding "The IKS Club"

Logo branding "The IKS Club"

 

YEAR

2016

CLIENT

PGNiG / Kiwigroup

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Brandmanual, Logo design, Sport, Sport logo