The Volleyball Land [Polish “Kraina Siatkówki”] was a training and educational project implemented by the Impel company in Wrocław. I worked with the Kiwigroup agency, which was a partner in the project, to create a logo and a brand-manual for “Volleyball Land”. The project used the letter “k” re-imagined as the silhouette of a volleyball player who is about to serve. The stylistics of the logo matched the visual identity of the Impel Wrocław women’s volleyball club.
The design used green, blue and navy-blue tones, which are associated with freshness but also with idyllic landscapes.
Impel SA / Kiwigroup