IMED24
Branding concept for the biggest Polish IT company.
logo,design,monogram,24,branding,medical logo
21470
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iBard24 logo design

IMED24

This was one of the first tasks I was entrusted with after being employed at the Polish software company Comarch. I was to develop a family of characters for the new platforms of the company: iBard24 (data backup), iMed24 (medical clinics) and iReward24 (loyalty programs).

iMED logo branding

After a few attempts, I decided to go for a typographical figure which stood out – I made the monogram “24” in a characteristic style, in which the bottom line of the number “2” was also the negative space of the number “4”. The products were also distinguished by a colour code.

iMED24 logo branding

In graphics, I used a wave motif to represent a stream of data flowing between the website users.

iBard24 logo branding

iBard24 logo branding

iBard24 logo branding

iMED24 logo branding

iMED24 logo branding

iMED24 logo branding

In the end, the project was not implemented, as each platform got its own pictogram. The platform’s logos in later years were changed a number of times. I have a fondness for my project – not only because I got a bonus for it 😊 but also because it was one of the first monograms I designed. Today I still really like these characters, I think they are timeless.

YEAR

2008

CLIENT

Comarch

Tags
Business, Comarch, IT, Logo concept, Logo design, Monogram