REDOS
A new logo for truck company Redos from Nowy Tomyśl.
redos,logo,rebranding,redesign,branding,truck
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Redos logo rebranding

REDOS

The Redos company deals in the production, sale and service of MAN semi-trailers. My task was to design a new logo, develop a family of characters and elements of corporate visual identity.

Redos logo rebranding

The Redos logo was intended to be a strong, expressive symbol, associated with the automotive and transport industries. From among several proposals, the client chose a lettered character – the letter “R” stylized as a moving object.

Redos logo rebranding

The project was preceded by a thorough analysis of the brand’s environment and branding workshops made in cooperation with Brandstory.

BRAND-MANUAL

The manual contained rules of application concerning various platforms and a project of visual identification elements which was divided into 5 areas: public image materials, materials before the first visit, a company headquarters labelling system, sales materials and gadgets and clothing for sports competitions (employees willingly take part in such events).

Redos logo rebranding

Redos logo rebranding

Redos logo rebranding

Redos logo rebranding

Redos logo rebranding

CLIENT

Redos Sp. z o.o.

YEAR

2017

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